The digital music market continues to be an exemplary battleground for the implications new media has on pre-established business practices. Startup gBox and infamous Limewire are venturing into the digital music market to try to trample the dominion of the lower case i, the Apple iTunes store that is. advertisement advertisement But how do they plan to compete with the well-established leader in digital music sales? By selling songs not encoded with that frustrating copy-protection technology, digital rights management (DRM). You know, the thing that prevents your friend from listening to the new Kanye song you just sent him because his computer is not “authorized.” DRM is designed to stop the illegal copying of music and limits the number of computers that can play the purchased song. The iTunes store’s songs will only play on the iPod, and the iPod won’t play DRM-enabled songs purchased at other online music stores. But the major record labels, gBox and Limewire are all hoping that removing such strict DRM protection will expand the possibilities (and profits) of the online music market. After the Napster debacle, the music industry is learning that it might be more beneficial to try to incorporate rather than to… Read full this story
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