Rick Itzkowich has been a professional trainer for 28 years, the last 15 as co-founder and VP of Marketing for Productive Learning and Leisure. He initially built his personal development business by giving free presentations to key business groups, but in the last year, Rick has found a new way of promoting his services that is proving to be effective and time-efficient.”I have a social networking strategy that has been yielding 5-10 new prospects for me every week,” says Rick. His approach includes active participation on social networking sites such as LinkedIn and Biznik, posting to his own blogs, and publishing articles.As social networking enters the mainstream, small business owners wonder if this is a necessary marketing tool or simply a waste of time. Most sites are free, but even free resources can be costly in wasted time for business people who have little to spare. Can social networking provide concrete results? Rick and six other professionals on LinkedIn say “Yes, absolutely.”Justin Levy, General Manager and Partner at Caminito Steakhouse, has had incredible results for his restaurant business using social networking. He increased his business 25% over last year while reducing his advertising expenditures by 80%. Instead of spending money… Read full this story
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