In the age of viral videos and guerrilla marketing, many companies see April Fools’ Day as a chance to capitalize on some unique marketing that has a chance to go viral. Don’t believe us, just look at the list below of companies that have pulled some famous April Fools’ Day pranks in the past few years. Popular clothing retailer, American Eagle, may have jumped the gun on an April Fools’ prank, but that didn’t stop the company from gaining a host of media attention for its “Skinny Skinny” jeans campaign. It all started for the company when a video announcing jeans that ”fit like a second skin” appeared on the AE website. The site also offered customers a chance to buy the skintight jeans in different two washes, indigo and bright light, for $49.95 each. Each pair of jeans came in a spray can; however, savvy customers noticed something was not right with the product. Soon after, Bob Holobinko, American Eagle’s vice president of brand marketing, went on the “Today Show” and explained the idea as a way to have fun with the company’s fans. However, the campaign had a big impact, with more than 200,000 people visiting the site to… Read full this story
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