In 2012, attendance for European Union films grew by 12% year on year, amounting to around 313 million admissions, boosted by Skyfall, the latest installment of the James Bond franchise. The British secret agent’s new outing, a majority U.K. co-production, brought the market share of European films within the EU to 33.6%, the highest level of the century.For many years now, EU box office has struggled to break the 30% market share threshold. 2012 saw European films getting 33.6% of total admissions, more than a third of which were for non-national European films and an increase of 5.6% in comparison with 2011, corresponding exactly to Skyfall’s market share. In a sense, as a British hero with U.S. support, James Bond has occupied the space left empty by the vanishing of Harry Potter.Aggregate figures for the EU represented, more than ever, a mathematical artifact, as there were remarkable differences among European countries. Attendance fell by 2.2% within the Union, down to 933.3 million admissions. Countries like Finland (19.7% growth) or Romania (+15.4%) bucked the downward trend. As for the larger markets, the U.K. remained stable and Germany grew by 4.3% on the previous year. Although France sold the highest number of… Read full this story
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