Some industries have been around almost as long as commerce itself. For new companies in markets like clothing and furniture, there are two options: Stick with the time-tested status quo, or take a risk and try something new. These six startups took the latter path and put their own twists on each of their respective, long-standing industries. The company: Boll & BranchThe industry: Textiles What do you do when you’re going to launch a business in an unfamiliar market and every industry veteran tells you that you’re doing it wrong? For the founders of Boll & Branch, sellers of fair trade, organic bedding, the answer was to keep doing it anyway. CEO Scott Tannen and his wife/co-founder Missy, outsiders to the world of textiles, set out to create an honest company that bucked the unethical labor practices and high markups that are standard in much of the industry. By avoiding importers, exporters and expensive licensing fees, Boll & Branch is able to sell a high-quality product at an affordable price, all while supporting fair wages and sweatshop-free labor. Tannen said they were told they were overpaying for materials and not building enough profit into their business, but despite the critics’ warnings,… Read full this story
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Bright Ideas: 6 Bold Startups Reinventing Their Industries have 282 words, post on www.businessnewsdaily.com at April 1, 2015. This is cached page on Vietnam Colors. If you want remove this page, please contact us.