At last. Peak digital is at hand. The ultimate disruptor of the new information age is … wait for it … the book. Shrewd observers noted the early signs. Kindle sales initially outstripped hardbacks but have slid fast since 2011. Sony killed off its e-readers. Waterstones last year stopped selling Kindles and e-books outside the UK, switched shelf space to books and saw a 5% rise in sales. Amazon has opened its first bookshop. Now the official Publishers’ Association confirms the trend. Last year digital content sales fell last year from £563m to £554m. After years on a plateau, physical book sales turned up, from £2.74bn to £2.76bn. They have been boosted by the marketing of colouring and lifestyle titles, but there is always a reason. The truth is that digital readers were never remotely in the same ballpark. The PA regards the evidence as unmistakable, “Readers take a pleasure in a physical book that does not translate well on to digital.” Virtual books, like virtual holidays or virtual relationships, are not real. People want a break from another damned screen. What went wrong? Clearly publishing, like other industries before (and since), suffered a bad attack of technodazzle: It failed… Read full this story
- Click the Thought Away or Poof! Goes the Thought
- Top 5 Book Selling Tips
- How You Can Grow Your Business By Writing and Marketing Books
- Book Signings Are Pure Gold
- Graphic Design - Give Your Book the Best Look
- Free Auctions Websites Vs. Fee Based Sites A Tough Study And Great Insight With Thoughts
- Ebay E-book Success Tips: Get Free Ebooks to Resell on eBay!
- The 5 Important Steps to Take When Starting a Book Club
- A Beautiful Book Design Is Intended For You The Reader
- Negotiating Your Book Contract - 20 "Must"Topics to Talk About - Part I
Books are back. Only the technodazzled thought they would go away have 289 words, post on www.theguardian.com at May 13, 2016. This is cached page on Vietnam Colors. If you want remove this page, please contact us.