SAM Allardyce last night quit fronting a football betting firm after a Sun probe found its boss lost investors more than £4million.The England manager, 61, was a brand ambassador for My Club Betting, which promises big rewards for grassroots sports clubs.But a similar scheme by chief Neil Riches fell into liquidation four years ago.Allardyce had agreed to work with the firm, in which he holds shares, and had promoted it on television in his role as a pundit.But our investigation found the company was run by a businessman who lost investors more than £4million when a near-identical previous scheme went into liquidation within a year of its stock market launch.As that venture, called Worldlink, was crashing in 2012, 57-year-old boss Neil Riches paid himself a £1,076,485 bonus on top of his £223,500 salary.Allardyce, 61, quit his role with the new firm — which promises lucrative rewards for hard-up sports clubs — immediately after he was alerted to The Sun’s findings.He said: “The reason I joined My Club Betting was because I am so passionate about grassroots sport.“We want to give our youngsters the best chance to do well in whatever sport they choose and the idea of this company is… Read full this story
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