In 2017, Apple (NASDAQ: AAPL) released three new iPhones. The most exciting of the bunch, the iPhone X, represented the first radical redesign of the iPhone form factor in years. It’s sleek, sports a high screen-to-body ratio, and includes some nifty facial-recognition technology not found on any other smartphone. The iPhone X, however, isn’t for everyone. The device starts at $999 for the base model with 64GB of storage and goes all the way to $1,149 for the version with 256GB of storage. To address more cost-sensitive buyers, Apple also introduced the iPhone 8 and iPhone 8 Plus. These phones included most of the internal technologies found in the iPhone X (e.g., A11 Bionic processor, upgraded wireless capabilities, wireless charging, and so on), but they retained the same basic form factors as their respective predecessors. Although some may be tempted to think that Apple didn’t totally revamp the form factors of the iPhone 8 and iPhone 8 Plus out of laziness, I don’t think that’s why. Apple has made it quite clear that it thinks the iPhone X form factor — a full-face display with a cutout at the top to accommodate the 3D sensing TrueDepth camera — represents the… Read full this story
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