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You are here: Home / Amazon’s sales pitch to corporate buyers turns into $10 billion business

Amazon’s sales pitch to corporate buyers turns into $10 billion business

Amazon is having some luck getting buyers of corporate office supplies to shop like teens armed with a parent’s credit card. Amazon Business, the company’s business-to-business sales program, is on track to post sales of more than $10 billion over 12 months, assuming the company keeps up the pace it recorded between June and August, Amazon said this week. That’s up from the cumulative $1 billion sales mark reached before the end of the program’s first year, in 2016, a sign of the Seattle company’s success wooing corporate procurement offices, and the manufacturers that supply them, to its online bazaar. Amazon grew into a retail giant by expanding into ever larger slices of online consumer retail, using expertise built up selling books and media to break into categories like housewares, electronics and auto parts. Six years ago, the company set off to replicate that success by grabbing a share of the corporate wallet. It launched a precursor to its business-only shopping portal, rolling out custom features designed to please corporate buyers who might otherwise rely on competitors like Office Depot or a specialty supplier. For a company that routinely sets its sights on huge markets, the opportunity is appropriately enormous. Research… Read full this story

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