Tim Sullivan Louisville Courier Journal Published 3:19 PM EST Feb 18, 2019 Ranked second in the polls prior to Sunday’s loss to Miami and third nationally in attendance, the University of Louisville’s women’s basketball program is nonetheless the No. 1 source of red ink in the school’s athletic department. No other team exceeds the $3.8 million deficit women’s basketball showed last season. Despite record revenues and a memorable run to the NCAA’s Final Four, the 2017-18 Cardinals generated fewer dollars than coach Jeff Walz was paid in salary, bonuses and benefits. With rare exceptions, this is how it works in high-level women’s hoops. Universities bank on women’s basketball to enhance their gender equity profiles, to build brand awareness and to raise banners. Honor without profit. “With the straight-line economics of that sport, you may scratch your head,” Louisville athletic director Vince Tyra said. “But now that I’ve been in here 18 months, the portfolio and the brand has a lot of value when you are talking to corporate sponsors, when you are talking to licensees that represent our marks, and also to Adidas. They have great appreciation for what happens in these sports. All sports. “… Whether it’s tangible to the income statement, we… Read full this story
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