Apple has unveiled a new Apple Card, Apple Arcade and Apple TV+ in a series of announcements focused on its services offering Oprah Winfrey has been announced as key partner in Apple’s new streaming service Apple’s attempts to revolutionise TV will face challenges as it takes on Netflix and Amazon The iPhone maker’s launch is set to be the biggest entry into media since launch of iTunes store in 2003 Apple last night entered the online video arms race with its own TV streaming service as it hunts for growth outside of its core iPhone business. In a flurry of announcements at its Silicon Valley headquarters, the tech giant also unveiled its own credit card in a major push into financial services, released a paid-for magazine subscription app and announced a subscription service for iPhone games. The string of new services marks Apple’s attempt to move beyond its flatlining hardware division and generate more revenues from monthly subscriptions and software. The centrepiece of the announcement was Apple TV Plus, the result of a billion-dollar investment in original content and a years-long attempt to woo Hollywood. Stars including Steven Spielberg, Oprah Winfrey and Sesame Street’s Big Bird appeared at last night’s event to unveil the… Read full this story
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