Adam Neumann needed more things to burn. The WeWork co-founder had gathered his growing company, fewer than 100 employees, for a retreat in upstate New York several years ago. The group had gotten a respectable bonfire going and was having a blast. Like many WeWork events, there was alcohol. When they ran out of wood, Neumann looked around for more and, not finding any, he took the picnic furniture and threw it into the fire. The party kept going. For Neumann and anyone who worked for him, WeWork was all consuming, a place where the boundary between work and play not only didn’t exist, but was fused together. From meetings laden with tequila shots to mandatory company retreats filled with sounds of people having sex, working at WeWork meant signing up for a lifestyle that embraced, to an extreme degree, the no-holds-barred “hustle” culture the company promoted to clients. The non-stop party, combined with the promise of a big payday, was intoxicating — at least at first. In less than ten years, WeWork exploded to become a commercial real estate powerhouse, with more than 10,000 employees spread across 29 countries, and steaming ahead on a seemingly unstoppable trajectory to a… Read full this story
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