Nguyen Tuan Anh, CEO of Grab Financial Group Viet Nam, talks about strategies to help start-ups expand their markets at a recent event in HCM City. — Photo Thanh Nguyen. Overcoming human resources problems, understanding local cultures and finding reliable partners are needed for Vietnamese start-ups to “go global,” the CEO of Grab Financial Group Viet Nam has said. Speaking at a recent boot camp, a start-up training programme organised by VnExpress.net, Nguyen Tuan Anh said reaching out to the world was not optional but imperative for a start-up to succeed. “You may not go global right away, but you must have a vision to do it in the next five to 10 years. “Vietnamese start-ups must conquer the global playground to increase the value, revenue and profit.” Anh was one of the first employees of the giant ride-hailing service when it entered the Vietnamese market in 2014 on the heels of its success in four other Southeast Asian countries, Malaysia, Singapore, the Philippines, and Thailand. To succeed start-ups could first start their business in a market with which they were familiar to master customers habits and behaviours, but later needed to expand markets to other countries. Going global also… Read full this story
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