For those of us who grew up in the nineties and the early noughties, world cinema was Hollywood’s overly ‘arty’ cousin with subtitles. Then, when UTV World Movies launched a few years later in India, people couldn’t shut up about directors like François Truffaut and Vittorio De Sica. Back then, I’d wonder: Eurocentric cinema is fine, but what do people in Japan or China watch on TV? What shows define the popular end of the spectrum in the rest of Asia?The streaming era ended that speculation. Over the last few years, major streaming networks like Netflix and Amazon Prime Video have been investing heavily in content from Asia, and smaller players like Dish TV and MX Player are now following suit. Indian audiences have been reciprocating, going beyond the predictable languages (like French and Italian). The poster of Crash Landing On You | Photo Credit: Special Arrangement The lockdown has accelerated this trend. With more time on hand, people are bingeing on South Korean, Turkish, Chinese and Thai dramas. Netflix’s 2017 Spanish original series, La Casa de Papel (Money Heist in English), is the streaming service’s most-watched international series in a non-English language, while Korean one-season dramas such as… Read full this story
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