Ayush GuptaHistory has constantly demonstrated the ability of strong brands to remain unscathed during periods of great depressions, and extreme market volatility. They decline less in value and recover faster! If you own or manage a strong brand, think about it yourself, this lesson was clear during the global financial crisis a decade ago and it will emerge even stronger now. Even with the current trends, Indian Economy is touted to grow to a $ 7 Trillion mark by 2030, with 50% of the growth coming from retail sector. This trend will be fueled by the rising middle class population of 1.2 billion citizens with sky high aspirations to improve quality of life. I anticipate the next decade to be full of action. When referring to a broad global equity index that represents large and mid-cap equity performance across 23 developed countries; it shows that during this pandemic the index fell by as much as 75% , however the equity of the top 10 brands of the world dropped only by 37% before turning upwards. Read Also: ETGlobalTownhall: Coronavirus would have been a challenge for Steve Jobs: David A AakerI would like to add my personal experience. Managing a leading… Read full this story
Opinion: The next wave of growth will come from within. Make a Meaningful Difference! have 202 words, post on brandequity.economictimes.indiatimes.com at August 8, 2020. This is cached page on Vietnam Colors. If you want remove this page, please contact us.