John Lewis has unveiled its hotly-anticipated Christmas advert – and it is not the festive tearjerker viewers have come to expect. Set in a Covid-free world, the campaign hopes to raise a smile with light-hearted scenes of magical flying snowmen, supersized Christmas crackers and a hedgehog who dreams of being a pigeon. The two-minute commercial, released on social media at 7am today and premiering on TV this weekend, shows how small acts of kindness can alleviate loneliness and bring joy to people who are quietly struggling. Told through a series of nine interconnecting vignettes, the advert follows a chain reaction of good deeds that change someone else’s life in small but meaningful ways. Each scene is done in a different style, from hand-drawn animation to claymation and cinematography. In a first for the retailer, this year’s soundtrack is an original song, A Little Love, by Brit Award-winning soul singer Celeste. Part of the proceeds will go towards two charities being spotlighted by the campaign. There are no direct references to the pandemic like face masks or social distancing, but the advert still aims to ‘talk to the mood of the nation’. Helping hand: The advert with a little boy whose football… Read full this story
- New CDC Research Says Double-Masking Could Be Effective Against Covid-19
- There are over 100 fashion brands stocked on John Lewis and these are our go-to ones to shop
- A Primetime Pandemic: Medical Drama Showrunners Reflect On “Moral Imperative” To Address Covid-19 On-Screen
- Inside the ad industry’s moonshot: Pitching you to get the COVID-19 vaccine
- Behind the Amazon deal: Fancy dinners, film premieres and a Covid-19 pandemic
- Mask up! How to choose and maintain the best masks for use against COVID-19 [Updated]
- COVID-19: What shows are reopening and when, as actors get ready to grace the stage again
- Domestic tourism: The biggest winners and losers a year after the Covid-19 pandemic closed borders
- The pernicious staying power of COVID-19’s first viral disinformation campaign
- MLB’s Chris Marinak on how COVID-19 is changing the fan experience
What John Lewis' Christmas ad looks like in the time of Covid-19: Retailer ditches traditional tearjerker because viewers want to 'escape' as uplifting animated film on spreading 'a little love' aims to raise £5M for charity have 334 words, post on www.dailymail.co.uk at November 13, 2020. This is cached page on Vietnam Colors. If you want remove this page, please contact us.