A model demonstrates Jaju’s shampoo bar. [SHINSEGAE INTERNATIONAL] The bar of soap is back. After years of soap from pump bottles and squeeze tubes, the solid bar is making its way back to bathroom sinks and showers. It’s considered better for the environment – lasting longer and involving much less wasteful packaging. Koreans are choosing to use bars of soap for their bodies, faces – and even their hair. "I first started using [a bar of facial soap] because the product was advertised to reduce sebum, but after using it for a while, I like that it generates less waste," said Kim Min-sun, a 36-year-old living in Bundang, Gyeonggi. "I'm thinking of changing my shampoo and conditioner into solid bar-type products." The original soap was in a bar, even clothes-washing soaps. Well-known actors such as Lee Mi-yeon, Oh Yeon-soo and Lee Hye-sook became ambassadors for brands, advertising aloe soap and Debon soap from Lucky – the former name of LG Household & Health Care – and Dongsan C&G's iris soap. In those days, people used one bar of soap for face and body, and the actors’ role was to promise fine complexions. The market was then soon taken over by body washes… Read full this story
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