Share to Twitter Share to Linkedin Big companies invest a lot in marketing, knowing that no matter how valuable the solution they offer consumers may be or how talented their salespeople are, they won't succeed if they can't get the attention of prospective customers and clients. For small businesses, especially those that are just starting out, the same rationale holds true, but their marketing budgets are usually much tighter than those of larger corporations. When a small-business owner is trying to save money, marketing and advertising are often the first cuts considered. However, with the number of free social media platforms and affordable tools to help track the results available today, small businesses can build and execute effective campaigns without a big marketing budget. Here, members of Forbes Agency Council share some creative ideas SMB owners can use to market their businesses for free. 1. Do Good Business And Earn Word-Of-Mouth As much as others will say "Google search" and "podcasts," we should not forget the power of doing really good business, customer service, kindness and, ultimately, word-of-mouth. There is no better marketing—paid or otherwise—to develop brand affinity and connection than word-of-mouth from a great experience. It may seem trivial… Read full this story
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