New York (CNN Business)The makeup world is filled with celebrities endorsing big brands in expensive advertisements. But Dollar General's humble, $5-and-under cosmetics line has gone viral, thanks to social media beauty bloggers. In the spring, Dollar General (DG) debuted Believe Beauty, an exclusive, private-label line of lipsticks, eye shadows, foundations, nail polishes and skin care accessories at the chain's more than 15,500 US stores. Dollar General partnered with a beauty manufacturer on the brand and is giving it prime real estate at stores: It's displaying the 150-product collection in dedicated sections at the end of store aisles, making it easy for customers to find. The aspirational brand is "an important part of our strategy," chief executive Todd Vasos said in March. Dollar General executives say they developed the brand to bolster the company's hold on existing customers and improve its thin profit margins. Dollar General also hopes to draw Millennials with the brand. … [Read more...] about Dollar General has a new beauty brand for under $5 and it’s going viral
No, we are not trying to scare you or something, but just quoting a study that has claimed that your favourite beauty blender or other make-up products can be a breeding ground for deadly bacteria. According to a study conducted at Aston University in America, life-threatening bacteria has been found in popular make-up products. The study suggests that the vast majority of in-use make-up products such as beauty blenders, mascara and lip gloss have been found to be contaminated with potentially life threatening superbugs, researchers have warned. "Make-up products used everyday by millions of people in the UK are contaminated with potentially deadly bugs, such as E.coli and Staphylococci, because most are not being cleaned and are used far beyond their expiry dates," said study lead author Amreen Bashir from Aston University in the US. Though most types of E. coli are harmless, some can cause bloody diarrhea, even kidney failure and and death. The study that has been published in … [Read more...] about Your BEAUTY BLENDER can kill you!
San Francisco (CNN Business)While skincare products, such as face masks and body scrubs, play a big role in self-care routines, they've traditionally been more workhorses than show ponies for the beauty industry. Recently, that's started to change as skincare products have surged in popularity, thanks to interest in natural and organic ingredients, as well as a thriving community on social media. Sales of skincare products in the USgrew by 13% in 2018, hitting $5.6 billion, while makeup sales increased just 1%, according to data from The NPD Group, a market research company. This is "the first time in a very long time" that the skincare industry is growing faster than the makeup industry, Stephan Kanlian, head of a think tank at New York's Fashion Institute of Technology that studies the future of the beauty industry, told CNN Business. The future of beauty is on display at CES Conservative estimates valued the global beauty industry at over $300 billion in 2018, according … [Read more...] about The skincare industry is booming, fueled by informed consumers and social media
Fashion designer Marc Jacobs has detailed his quick morning beauty routine, while explaining how he worried about the judgments he might face when he made a move into the makeup industry. Filming his daily skincare ritual in a video for Vogue, the 56-year-old designer explained why makeup is such an important part of his life - and why he wanted to try his hand at creating his own line of cosmetics, despite fears over what people might think of it. 'Designers going into cosmetics…is sometimes not the easiest thing and sometimes doesn’t feel very credible,' Jacobs admitted, while toning his face with . Revealed: Designer Marc Jacobs detailed his morning beauty routine for Vogue magazine First step: In the video, he first cleansed and toned his skin before using Marc Jacobs Beauty moisturizer and primer to prep the face Time to perfect: Primer was the next step after Jacobs skin was properly prepped 'But we’ve managed to create a … [Read more...] about ‘I love to do drag and makeup’: Marc Jacobs details his daily beauty routine, topping his look off with red lipstick – as he reveals how he uses cosmetics and fashion to express himself
Home Beauty Make up tips Make Up Tips oi-Monika Khajuria By Monika Khajuria on December 5, 2019 The British Fashion Awards 2019 or 2019 Fashion Awards were held in London last night. Many of the industry stars attended the event and gave us some major beauty goals. Celebrities such as Rihanna and Julia Roberts dazzled in some awe-aspiring hair and make-up looks, but it was Zara Larrson who gave us a brand new and stunning make-up trend- the winged crease eyeliner. Keeping her eyelids simple and bright with a beige eyeshadow, she carved the crease at the hollows of her eye socket with a deep black eyeliner. This eye make-up can be seen as an extension of the crease eyeliner look that entails extending your eyeliner from the outer corner of your eyes to your crease and carving your crease. PC: British Fashion Council Instagram The nude and light make-up and the almost-bare eyelids made the intense liner the main star. She wore an off-shoulder black dress with blue oval … [Read more...] about British Fashion Awards 2019: Zara Larrson Sets A Brand New Beauty Trend With A Winged Crease Liner