Thanks to trade liberalisation and an investment in human and physical capital, there has never been a better time to do business in Vietnam. In order to further support marketing communications activities, Ogilvy Vietnam has launched the Ogilvy Content Studio in the format of an immersive and interactive exhibition entitled “Expansion of the Content Universe” Vietnam is a highl-attractive target for foreign investment Vietnam has risen in the World Economic Forum’s Global Competitiveness Report and the World Bank’s Ease of Doing Business rankings. The Vietnamese government has also signed a number of bilateral and regional free trade agreements. This will stand the country’s economy in good stead, allowing it to tap into global lucrative consumer markets and bring in foreign investment. Previously centred around manufacturing, foreign direct investment (FDI) is now diversifying, most recently favouring the real estate … [Read more...] about Vietnam’s new brand building arena
Brand building
Vietnamese firms should focus on brand building
Experts spoke at a seminar titled Brand in Relation to Strategies of Enterprise Development in HCM City on February 26. (Source: VNA) HCM City (VNS/VNA) - Vietnamese enterprises, especially small- and medium-sized ones, need greater awareness of the importance of brand building, a seminar heard in Ho Chi Minh City on February 26. Assoc Prof Dr Mai Ha, Chairman of the Vietnam Intellectual Property Association (VIPA), told the Brand in Relation to Strategies of Enterprise Development seminar: “Brand is among intangible assets of enterprises and a core value in creating enterprises’ value.” However, Vietnamese enterprises had not paid much attention to the value of brands, he added. According to Luong Minh Huan, Deputy Director of the Vietnam Chamber of Commerce and Industry’s Enterprises Development Institute, brand building is not only a key factor in facilitating exports and helping businesses compete but also establishes the reputation and brand of a … [Read more...] about Vietnamese firms should focus on brand building
VN firms should focus on brand building
Experts spoke at a seminar titled Brand in Relation to Strategies of Enterprise Development in HCM City on February 26. — VNS PhotoViet Nam News HCM CITY — Vietnamese enterprises, especially small- and medium-sized ones, need greater awareness of the importance of brands and developing them to competitiveness, a seminar heard in HCM City yesterday. Assoc Prof Dr Mai Hà, chairman of the Việt Nam Intellectual Property Association (VIPA), told the Brand in Relation to Strategies of Enterprise Development seminar: “Brand is among intangible assets of enterprises and a core value in creating enterprises’ value.” However, Vietnamese enterprises had not paid much attention to the value of brands, he added. According to Lương Minh Huân, deputy director of the Việt Nam Chamber of Commerce and Industry’s Enterprises Development Institute, brand building is not only a key factor in facilitating exports and helping businesses … [Read more...] about VN firms should focus on brand building
Brand building key for agricultural businesses
A panel of experts speak about the need for brand building and a focus on quality, not quantity, for agricultural businesses (Photo: VNA) HCM City (VNS/VNA) - Brand building and a focus on quality and innovation are key for a successful agriculture business, experts said during a panel on agricultural businesses’ competitiveness. Huynh Kim Tuoc, CEO of Sai Gon Innovation Hub, said that Vietnam was importing many vegetables from China, Thailand and other countries, even though many areas in Vietnam such as Lam Dong province and Mekong Delta are renowned for their quality produce. Pham Minh Quang, Deputy Director of the Mekong Business Initiative, said that Vietnamese farmers and businesses “still focus too much on quantity rather than quality, even though consumer demand for high quality food is on the rise”. Other countries, such as Cambodia, harvest and produce less rice than Vietnam, but their rice is more well known. To enter more demanding and more … [Read more...] about Brand building key for agricultural businesses
Brand building key for agri firms
Viet Nam News HCM CITY — Brand building and a focus on quality and innovation are key for a successful agriculture business, experts said during a panel on agricultural businesses’ competitiveness. Huỳnh Kim Tước, CEO of Sài Gòn Innovation Hub, said that Việt Nam was importing many vegetables from China, Thailand and other countries, even though many areas in Việt Nam such as Lâm Đồng Province and Mekong Delta are renowned for their quality produce. Phạm Minh Quang, deputy director of the Mekong Business Initiative, said that Vietnamese farmers and businesses “still focus too much on quantity rather than quality, even though consumer demand for high quality food is on the rise”. Other countries, such as Cambodia, harvest and produce less rice than Việt Nam, but their rice is more well known. To enter more demanding and more lucrative markets, he said that production should focus on quality … [Read more...] about Brand building key for agri firms