Local SMEs attend a workshop on brand building and e-commerce development today in Can Tho City. — Photo VECOM CAN THO (Biz Hub) — Vietnamese small- and medium-sized enterprises (SMEs) are encouraged to promote brand building and e-commerce development to enhance competitiveness at a workshop on e-commerce on October 28 in Can Tho City. The event is organised by the Viet Nam E-Commerce Association (VECOM) in collaboration with the Industry and Trade Department of Can Tho City as part of efforts to make SMEs take advantage of the fast growing e-commerce opportunities in Viet Nam. "Innovation happens every day and the revolution is on. Consumers take shortcuts and the recipes used today will not work tomorrow. Therefore, it's time for SMEs to take e-commerce seriously and make proper investment in building their brand online via the most effective tool – websites – to maintain and even enhance their competitiveness in the market," President of VECOM Nguyen Thanh … [Read more...] about SMEs to enhance competitiveness by brand building, e-commerce
Brand building
Forum discusses leading brand building in Vietnam
A forum on Vietnam brand matters took place in Hanoi on October 14, analysing the role and importance of brands, building strategies, and brand development and management in businesses. Hosted by the Sage Brand and Communications Academy, the first-ever event, themed “Building leading brand”, brought together over 500 entrepreneurs, managers, administrators and famous marketing experts from leading Vietnamese and international firms. Nguyen Duc Son, Brand Name Strategic Director of Richard Moore Associates, who provides advice for many famous brands such Vietjet Air, Kangaroo, Pico, Nguyen Kim, and Mai Linh Taxi, shared brand building trends in Vietnam and developing leading trademark on the basis of differentiation. He underlined the need to pay attention to quality element, saying that it is key to a leading brand. Trademark management and marketing should be involved by members in the management board of a business, he said, stressing that leaders should have to … [Read more...] about Forum discusses leading brand building in Vietnam
Vietnam’s Companies Need Greater Efforts for Brand Building
Vietnam’s Companies Need Greater Efforts for Brand Building Vietnam Chamber of Commerce and Industry (VCCI) recently organised a ceremony to announce the “Vietnam Best-known Brand 2010” in praise of well-known brands in Vietnam. This activity not only helps companies build up their images in the eyes of consumers but also directs consumers to identify well-known brands to choose products and services. The Vietnam Business Forum Magazine excerpts expert opinions on branding. Mr Nguyen Manh Hung, Vice Chairman and General Secretary of Vietnam Standards and Consumer Protection Association (VINASTAS) Trademark building, or branding to be more specific, will yield practical benefits for businesses. In the context of competition, integration and globalisation, branding is very important for any company to sell products. From my experience, consumers realise that well-branded goods connote quality, safety, eye-catching look, clear origin and good after-sales policy. … [Read more...] about Vietnam’s Companies Need Greater Efforts for Brand Building
Richard Moore and Brand Building in Vietnam
Richard Moore is widely known by the Vietnamese media, especially among the business community, due to what he has done as a consultant to help them popularize the brands of their products among consumers. In 2013, in the context of the global economic downturn, the Vietnamese economy faced innumerable difficulties, which caused great impacts to businesses. Most of them shared a common problem, i.e. how to attract more customers, increase their revenues and confirm their products' trademarks. With 40 years of experience in the field of communications and nearly 20 years working in Vietnam, Richard Moore has helped many Vietnamese businesses to be confident in building their trademarks and popularizing them, as well as shared with them in handling difficulties properly. Richard Moore came to Vietnam in 1994 and started working as a brand consultant for local businesses. In that year, most Vietnamese businesses had not yet attached importance to building trademarks of their … [Read more...] about Richard Moore and Brand Building in Vietnam
Vietnam Tourism Needs Brand Building and Managing Strategy
Vietnam Tourism Needs Brand Building and Managing Strategy One of the important elements that constitute the destination trademark is the trademark of tourism businesses. However, a majority of Vietnamese tourism businesses now have weak competitiveness because their corporate brands are unknown on the market. According to experts, before 2006, most Vietnamese tourism businesses were definitely unaware of the significance of brand building. Presently, most still do not have clear concept of branding and brand value and therefore do not have brand development strategies in their business strategies. Many Vietnamese tourism companies pay little attention to branding. Most believe that all they need is a name and logo to make a brand name and make it known to public on mass media. This misconception leads to the fact that not many Vietnamese tourism businesses have trademarks known to tourists, especially internationals. In fact, only a handful of tour operators, hotels and resorts … [Read more...] about Vietnam Tourism Needs Brand Building and Managing Strategy