Branding challenges and opportunities

Improving National Competitiveness by Developing Industry Connectivity and Networking For a nation, the development strategy for all industries of the economy is not a strategy. Moreover, it is not feasible. So we need to select and give priorities in the process of building and developing industry connectivity and networking (Industrial Cluster). According to Dr Doan Duy Khuong, industry connectivity and networking is the direct strategy to enhance the competitiveness of the nation, industries, businesses and products. Vietnam Business Forum would like to introduce the article of Dr Khuong regarding this issue. Overview History of global trade has created a very diverse picture for the world economy with very uneven distribution of living standards and human development levels among the continents and countries around the world. Today, when talking about an economic sector or an industry, we can confirm that a country is more developed than another country. Is the competitive … [Read more...] about Improving National Competitiveness by Developing Industry Connectivity and Networking

A seminar highlighted brand evaluation which is now a top concern of many Vietnamese businesses in the context of seeing trend towards M&A activity. — Photo Quynh Hoa HCM CITY (Biz Hub) – Brand evaluation is now a top concern of many Vietnamese businesses, especially as more merger and acquisitions (M&A) occur, Vu Thu Hang, deputy director of HCM Ctiy-based Vietnam Chamber of Commerce and Industry branch, said at a seminar held in HCM City on November 26. Hang said analyzing challenges and opportunities would help businesses assess their brand value in M&A deals and reduce pressure from competitors. Richard Moore, chairman and general director of Richard Moore Associates (RMA), said that local companies' brand value could deteriorate if the firms did not evaluate the effectiveness of their brands. Viet Nam has seen a rising number of M&A deals, including one from the Japanese Unicharm Group, which bought all Diana Vietnam Company shares worth about $128 … [Read more...] about Brand evaluation is top concern of Vietnamese enterprises

Shared Services and Outsourcing Can Improve Finance Capability In its report at the workshop “Finance Strategy in the changing economy”organised in late April, 2012, the Association of Chartered Certified Accountants (ACCA) reveals that the use of finance shared services and outsourcing to transform the finance function is here to stay, with gains already made in reducing costs and improving processes. According to Helen Brand OBE, Chief Executive, ACCA, this report wanted to explore how leaders are transforming the finance function to improve finance capability through shared services and outsourcing and the issues, challenges and opportunities faced. Finance transformation continues to be a critically important issue for Chief Financial Officers (CFOs) and finance leaders, especially in an ongoing challenging business environment. Looking to the future, the report’s global experts see much greater opportunities to drive improved business results, where finance … [Read more...] about Shared Services and Outsourcing Can Improve Finance Capability

(VOVworld) –Vietnam is finalizing the last negotiations with the US to join the Trans-Pacific partnership agreement and is close to signing a Free Trade Agreement with the EU. Meeting requirements for these deals will offer both challenges and opportunities for Vietnam, especially in the footwear sector, to increase exports. By implementing commitments set by the TPP and FTAs, Vietnamese tannery firms will have opportunities to enjoy a preferential tariff reduced from 14.3% to 0%. This is important for Vietnam’s leather and footwear industry to improve production efficiency and competitiveness, and access advanced technologies and global major brands. Vietnam’s leather and footwear industry has advantages over low-cost workforce (Photo: baocongthuong.com.vn) More than 500 leather and footwear exporters are operating in Vietnam with a yearly output of up to 500 million pairs. Last year, Vietnam earned 10.32 billion USD from the exports of leather shoes and … [Read more...] about Vietnam’s footwear grasps opportunity to increase exports