News of scandals spreading like wildfire on social network community presenting a united front show increasing power to humble even the biggest service providers. Giants beware, the people are not mute anymore. Starbucks closes 8,000 stores to organise awareness education due to impact of social network commnunity On April 17, Starbucks Coffee Company announced closing its more than 8,000 company-owned stores in the US in the afternoon of May 29 to conduct racial-bias education geared towards preventing discrimination in the stores. The training will be provided to nearly 175,000 partners (employees) across the country, and will become part of the onboarding process for new partners. “I have spent the last few days in Philadelphia with my leadership team listening to the community, learning what we did wrong and the steps we need to take to fix it,” said Starbucks CEO Kevin Johnson. “While this is not limited to Starbucks, we are committed to being a part of the … [Read more...] about Social network community flexing power to cow giant service providers
Closed questions to ask customers
Under the detailed zoning plan of Decision No.3655/QD-BGTVT, a total of 10 ports located along the Saigon River have to be either removed, have their functions changed, or kept unchanged until their licences expire. VICT is not included on the list of ports to be removed by the Ministry of Transport until its land leasing licence expires in 2034 VIR’s Bich Ngoc asked Glenn Kong Wai Keong, general director of First Logistics Development Company, operator of one of the ports located along the Saigon River, about his point of view on the issue. What is your view on Decision 3655, which will remove some ports and change others’ functions? Glenn Kong Wai Keong I understand that the relocation of river ports into areas close to the sea coast to compensate for the lack of channels and passages is part of the government’s seaport master plan. The relocation of ports to the areas of Cai Mep-Thi Vai and Hiep Phuoc means not only the construction of new … [Read more...] about Saigon River ports plan how to stay afloat following new rules
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
VietNamNet Bridge – The Government's handling of illegal trading, cross-border smuggling and unethical medical practices was critically examined by the National Assembly yesterday, April 1. Over two sessions, the National Assembly Standing Committee questioned the Minister of Trade and Industry and the Health Minister on several issues. They called for improved management of issues that raised public concern. During the morning session, Minister of Trade and Industry Vu Huy Hoang answered questions raised by National Assembly deputies on management of foreign traders, illegal minerals exports, electricity shortages and trucks transporting farm produce getting stuck for days at border gates. Deputies remarked that in some localities, foreign traders had entered the country and directly participated in the collection and purchase of farm produce, causing market disorder and a dearth of raw material for domestic agricultural production. Minister Hoang responded that under … [Read more...] about NA questions trade management
VietNamNet Bridge – Former San Franciscan postal chief John William Kelly was inspired to help others through his parents' dedication to charity. The 60-year-old is busy making them proud by serving meals to the needy at HCM City's Smile restaurant. "Viet Nam took my heart," says American John William Kelly who has decided to visit the country every year and spend his time here volunteering at a charity restaurant in HCM City called Nu Cuoi (Smile). He told Van Dat that he had found a "perfect job" after his retirement. After finishing an early lunch with some other Vietnamese volunteers at the Smile restaurant on Ho Xuan Huong Street, the former postmaster of Palo Alto City outside San Francisco rushed to prepare and serve rice to poor customers standing in a very long queue. He moved briskly among the crowd, making sure everyone got enough to eat. "I don't like to wait until the customer has to ask. If see the rice bowl on their table empty, I just fill it for them," John … [Read more...] about US postmaster delivers help to the poor