Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
How customer satisfaction is important
4th Industrial Revolution: Supply Chain Integration Is Crucial In the fourth industrial revolution, the so-called advantages that Vietnam has held such as a young, abundant young labour force are no longer strong points. In the future, people will likely lose their jobs to robots because the latter can do well from production to service. Therefore, Vietnamese companies need to choose other development orientations for themselves and building and integrating supply chains is very important to them. Karen Reddington, President of FedEx Express, Asia Pacific, said, today’s always-on, e-commerce-driven global economy is creating a brave new world known as the fourth industrial revolution, or ‘Industry 4.0’ and businesses need to rapidly adapt to avoid being left behind. Industry 4.0 is shorthand for applying new, digitally-driven capabilities to manufacturing and at each subsequent stage in the value chain. At its simplest, it can mean applying technology to a single … [Read more...] about 4th Industrial Revolution: Supply Chain Integration Is Crucial
HCM CITY — Most Vietnamese companies believe customer service is improving in the country, but 78 per cent believe international companies have an edge over them, a survey by market research firm Cimigo and ERC Institute Viet Nam has found. Eighty per cent of the surveyed companies believe that customer service is a key part of their culture. However, less than a third have clear customer service metrics, and the majority fail to check with customers about satisfaction or benchmark themselves against competitors. They said since customer-service training programmes do not receive importance in Viet Nam, it is difficult for them to improve their customer service. Forty three per cent of the respondents have individual customer service targets, but only a minority add this to their training programme. Few have schemes to reward employees for customer service. A majority of the companies believe customer service is essential for international competitiveness, and that local … [Read more...] about VN gets serious about customers
Solutions to Customs Administrative Procedure Reform In 2015, Vietnam’s customs sector has advanced its reform and modernisation efforts to comply with international standards, practices and commitments. The customs sector has actively carried out many consistent solutions for this purpose, such as perfecting the customs legal system towards simplification of administrative procedures, deploying VNACCS/VCIS automated customs clearance system on a national scale, enhancing information technology application by the adoption of electronic signatures, electronic payment (E-Payment), and electronic commodity manifests (E-manifest) at seaports, expanding the application of barcodes in seaport monitoring, deploying the Amended Customer Service Declaration 2015, and actively introducing measures against negative acts and corruption. These are also specific measures that the customs sector has implemented to realise reform goals of the Vietnam Customs Development Strategy to 2020, … [Read more...] about Solutions to Customs Administrative Procedure Reform
Customs Looks to International Standards In the past 70 years, the customs sector has marked a significant progress to fulfil tasks assigned by the State, facilitating import-export operations, reducing customs clearance time, and making companies more dynamic in an integrating economic environment. Vietnam Business Forum Magazine has an interview with Mr Nguyen Ngoc Tuc, General Director of the General Department of Vietnam Customs, ahead of the Lunar New Year - Year of Money in 2016. Le Hien reports. What was the most memorable event for the customs sector in 2015? In 2015, the most notable event of the customs service was Prime Minister Nguyen Tan Dung’s press to start the National Single Window (NSW) and technically connect to the ASEAN Single Window (ASW). Accordingly, in addition to six already-connected ministries, the NSW connected with three other ministries, namely the Ministry of Science and Technology, the Ministry of Information and Communications, and the … [Read more...] about Customs Looks to International Standards