Islamic State’s 52-second trailer “Flames of War” opens with a black-clad extremist blasting a U.S.-made tank into smoke and shrapnel, a Hollywood-style message to the U.S. and its allies about what they can expect for intervening in the Middle East again. The nation that has produced Microsoft, Apple and Google now finds itself playing catch-up on Facebook, YouTube and Twitter with an extremist group rooted in 7th Century Arabia. Islamic State’s use of social media has extended its reach beyond Syria and Iraq to Western and Asian homes, where it tries to convert resentment into radicalism. Countering those messages has become a pillar of the U.S. strategy to defeat the group. The State Department has set up a Twitter account urging extremists to “Think Again, Turn Away,” which posts descriptions of Muslim communities ravaged by extremists. It’s also running a YouTube channel featuring videos that mock Islamic State for teaching young Muslims … [Read more...] about U.S. outgunned by extremists on social media battlefield
How to develop social media strategy
Learn How to Attract Tourists like China? The number of foreign tourists coming to China is much larger than that of domestic tourists travelling abroad. This result is an affiliate campaign and consensus devoted to the development of tourism of the authority and the people of China. Joining hands for tourism development Any public tourism product introduced to partners and customers by China needs the collective efforts of the state management agencies, tour agencies, hotels, restaurants, and in particular the team working in the areas of art, culture, staging, directing, etc. In a programme to welcome large tour operators from its target markets, recently, Zhejiang province held a famtrip for over 100 major foreign travel companies and journalists to visit and learn, so that they can express their opinions and demands about tours and services. Also, they had direct exchange of opinions with authorised people who are critical of the policy on local tours. Tourism leading boards of … [Read more...] about Learn How to Attract Tourists like China?
Ministers of Tourism and private sector leaders meeting at the 9th UNWTO & World Travel Market (WTM) Ministers' Summit agreed that destination branding and the way tourism marketing organizations operate need to be adapted to the changes brought in by social media (London, United Kingdom, 3 November 2015). The Summit, moderated by CNN International's Richard Quest, addressed issues such the need for transparent, honest and swift action in social media in times of crises, how to generate engagement with travelers and transform them into destination ambassadors and how to maximize big data to develop targeted marketing. Opening the Summit, UNWTO Secretary-General, Taleb Rifai, underscored that "Today consumers have access to more information, more choices, and more opportunities to voice their opinions and can be the whistle-blowers for unethical practices or the biggest ambassadors for destinations and service providers. In this context, branding is an ever more complex … [Read more...] about UNWTO/WTM Ministers Summit: social media changing destination branding
VietNamNet Bridge – Culturist Tran Ngoc Them, said that the master of the sea must be the people. The army is just a part of them. If the army is capable to keep the sea but the people are incapable to explore the sea, Vietnam cannot master it. VN condemns Chinese intrusion The national seminar on the culture of sea and islands was held recently during the Nha Trang Sea and Islands Festival 2011 in Nha Trang City, Khanh Hoa province. Prof. Dr. Tran Ngoc Them from the HCM City-based National University talked with VietNamNet on the sideline of seminar about the marine culture and a strategy to develop it.Vietnam used to have a marine culture Prof. Dr. Tran Ngoc Them said: A nation is considered to have marine culture when marine culture is an indispensable element of that nation’s traditional culture, with the four following conditions:1) the based-on-the-sea living area is large enough to be known and recognized by the community, 2) the number of inhabitants in the sea … [Read more...] about How to develop Vietnam’s marine culture?
VietNamNet Bridge – “How to turn the marine strategy into reality” is the topic of the talks between VietNamNet and two guests, Ass.Prof, Dr. Chu Hoi, vice chief of the General Department of Sea and Islands under the Ministry of Natural Resources and Environment and Dr. Tran Dinh Thien, director of the Central Economic Management Institute. Dr. Nguyen Dinh Thien and Dr. Chu Hoi. In February 2007, the Party Central Committee’s 4th conference approved the Resolution on “Vietnam’s marine strategy to 2020”. The resolution is praised as a breakthrough in thought in developing the country because it opens up the “oceanic thinking” in the age of open economics and global integration. But five years have passed since the strategy was approved, the implementation of this strategy has just moved for several steps, while Vietnam’s giant neighbor is escalating in provoking steps in order to realize its ambition to turn the East Sea into … [Read more...] about How to turn marine strategy into reality