The announcement came as part of Democratic Design Days in Almhult, Sweden, where IKEA product developers displayed home furnishings made from innovative and recycled materials, as well as solutions that enable people to live a more sustainable everyday life. The IKEA team also launched a new People and Planet Positive sustainability strategy, which sets the direction for all IKEA franchisees in three focus areas: Healthy & Sustainable living, Circular & Climate Positive, Fair and Equal. The business aims to be climate positive by 2030 – meaning it will reduce greenhouse gas emissions by more than the value chain emits. To do this, IKEA plans to: Design all IKEA products with new circular principles, with the goal to only use renewable and recycled materials while also enabling products to be repurposed, repaired, reused, resold, and recycled - generating as little waste as possible. Pack products in materials that renewable and/or recycled Phase out virgin … [Read more...] about IKEA Group to rid all single-use plastic items by January 1, 2020
Ikea value chain
In a couple of years, if you buy a Malm bed at Ikea in Brooklyn and opt for delivery, Ikea will probably drop it off in an electric truck. The company is transitioning to zero-emissions delivery in New York, Los Angeles, Amsterdam, Paris, and Shanghai by 2020. By 2025, Ikea aims to do the same for every store worldwide. It’s part of the company’s larger work to cut its carbon footprint–and its longer-term goal to become “carbon positive,” removing more CO2 emissions than the Ikea value chain creates. “Climate change is no longer just a threat, but it’s a reality,” says Jesper Brodin, CEO of Ikea Group. “We see how that impacts our business, our customers, and our coworkers more or less everyday . . . We want to be a leader, and take action, and speed up our plans.” The company had announced earlier this year that it would shift to zero-emissions delivery by 2025, but now plans to work more quickly in key cities. … [Read more...] about Ikea is quickly shifting to a zero-emissions delivery fleet
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
VietNamNet Bridge - IKEA, the furnishings group from Sweden, plans to invest 450 million euros to develop its retail and storehouse network in Hanoi. In October 2017, Bloomberg reported that IKEA, the furniture retail chain, announced a plan to open shops in Vietnam in the next five years. Some days ago, Hanoi’s Mayor Nguyen Duc Chung has confirmed that the Swedish home furnishings giant plans to build a retail center and warehouse system in Hanoi with an investment of $450 million. Once operational, the center would be IKEA’s main supply hub for Southeast Asia. Many Vietnamese say they will become IKEA’s loyal clients after it opens in Vietnam. “I have been using IKEA’s products for many years. But it takes a long time to order and wait for delivery. It would be wonderful if IKEA sets up shop in HCM City,” wrote Facebooker Thuy Pham. Total consumption value of the Vietnam’s furnishings market in 2018 was $4 billion. With average … [Read more...] about Will IKEA be successful in Vietnam?
HYUNDAI ACCENT ADDS VALUE EDITION TO THE LINE UP• The J.D. Power Initial Quality Study Segment Winner continues to offer tremendous features and pricingSÚPERIOR TOWNSHIP, Mich., Dec. 2, 2016 – A Value Edition comes to the already economically priced, feature-laden Accent for the 2017 model year. At just $16,450, the Value Edition costs but $705 more than the base Accent with 6-speed automatic transmission, yet includes several desirable features. Now the Accent crams even more content into its small-on-the-outside, commodious-on-the-inside, IQS-segment-winning shell. 2017 Hyundai Accent Value Edition includes:◾16-inch machine finish alloy wheels with P195/60R16 tires◾Rear disc brakes◾Steering wheel mounted audio controls◾Cruise control◾Bluetooth hands-free phone system◾Sliding armrest storage boxPEPPY POWERPLANT An all-aluminum, 1.6-liter four-cylinder engine, called Gamma, propels the Accent. It produces 137 peak horsepower at 6300 … [Read more...] about 2017 Hyundai Accent Value Edition