Viet Nam News HCM CITY – As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Việt Nam Online Marketing Forum held in HCM City yesterday. Nguyễn Phương Thảo, senior manager of Nielsen Việt Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking … [Read more...] about Relevant user experiences key to digital marketing
Key opinion leader
Wastewater key to solving global water crisis: UN
Indian people cross the sewage line covered with plastic waste and other litter, with the help of makeshift boat on the eve of the World Water Day, in Mumbai, India, on Tuesday. — AFP/VNA Photo Viet Nam News PARIS — Recycling the world’s wastewater, almost all of which goes untreated, would ease global water shortages while protecting the environment, the United Nations said in a major report on Wednesday. "Neglecting the opportunities arising from improved wastewater management is nothing less than unthinkable," said Irina Bokova, director-general of UNESCO, one of several UN bodies behind the report issued on World Water Day. For decades, people have been using fresh water faster than Nature can replace it, contributing in some regions to hunger, disease, conflict and migration. Two-thirds of humanity currently live in zones that experience water scarcity at least one month a year. Half of those people are in China and India. Last year, the World Economic … [Read more...] about Wastewater key to solving global water crisis: UN
PM Dung works with Dak Nong and Nam Dinh leaders
Working with key provincial leaders in Hanoi, PM Dung has urged the northern province of Nam Dinh to fully tap resources for construction and development. He agreed with the province’s goals for this year, including a 12 percent GDP growth export turnover of US$400 million, a minimum rise of 15 percent in total social investment, and a 5.5 percent reduction in poor households. Nam Dinh needs to remove obstacles for production and trading firms, attract investment, especially in high added value industries, and make the best use of high-quality human resource. The local authorities should pay attention to applying science-technology advances in intensive farming, accelerating modern rural area construction, and developing healthcare, culture and education. It is imperative to enhance administrative reforms, combat corruption and take drastic measures to ensue traffic safety and order, Dung said. Dung, together with ministry and department leaders, gave opinions on the … [Read more...] about PM Dung works with Dak Nong and Nam Dinh leaders
Party chief works with Soc Trang province leaders
(VOVworld) – Party General Secretary Nguyen Phu Trong worked with the Soc Trang provincial steering committee and key local leaders on Monday. He inspected the implementation of the resolution of the 11th National Party Congress and preparations for the 12th National Party Congress. During his visit, Mr. Trong asked local leaders to refer to central ministries’ opinions about making agriculture Soc Trang’s main development direction. He urged the province to attract more investment in the processing industry and develop its marine economy. He acknowledged Soc Trang province’s achievements in stabilizing politics, developing the economy, and taking care of people, especially Khmer ethnic people. Party leader Trong asked local leaders to prepare documents and personnel to successfully organize party congresses at all levels ahead of the 12th National Party Congress. … [Read more...] about Party chief works with Soc Trang province leaders
Nation’s joint efforts key to future success
Nation's joint efforts key to future success Ready: The Blue Diamond-HL02 with DWT of 35,000 tonnes, launched last year at the Ha Long Shipyard, Quang Ninh Province. Viet Nam tops the ADB regional list of growing economies. — VNA/VNS Photo Nguyen Dan (03-02-2008) Collective strength will be decisive to the nation's success in the New Year, President Nguyen Minh Triet has told the Vietnam News Agency. The full text of the interview given at the approach of the Lunar New Year, Tet, on Thursday, February 7, is published below. As President, what is your view of the international community's response to Viet Nam's message, "Peace, friendship, co-operation and development" that was delivered by Viet Nam Communist Party and State representatives during their travels throughout last year? "Peace, friendship, co-operation and development", is the message Viet Nam wants to send the world. We want to befriend all nations based on the principle of respect for independence, … [Read more...] about Nation’s joint efforts key to future success