ADiDi staff ready to deliver products at the launch ceremony for the ADiDi app on April 8 Tran The Vinh, general director of ADiDi JSC, which manages the ADiDi mobile and web app, noted that almost 3,000 electronics stores associated with modern retail chains are active on the local retail market, alongside some 10,000 traditional stores and online channels selling electronic items and appliances. These local retailers usually have to develop human resources to conduct wide-ranging activities from confirming orders and handling delivery and installation to offering maintenance and warranty services, all of which raises their costs. Accordingly, with ADiDi services, retailers can focus on sales alone. The ADiDi app connects the company’s delivery and installation staff with the warranty centers of electronics retailers across the country. ADiDi will provide delivery services for small items, such as smartphones and headphones, and bulky products, including refrigerators, … [Read more...] about ADiDi penetrates local delivery market
Local online marketing
The Hanoitimes - Vietnam has witnessed the robust growth of social networks over the past years. Online marketing a ‘new direction’ for Vietnam business The online advertising market in Vietnam is currently in its growth stage thanks to the increased use of smart phones and higher internet penetration in the country of nearly 100 million people. Illustrative photo Rising trend of using social media has resulted in mobile advertising that took a whole new meaning and changed the panorama of online advertising in Vietnam forever, according to market research and consulting company Ken Research. Between 2013 and 2018, the online advertising market in Vietnam witnessed robust growth driven by innovative technologies to better understand the consumers’ needs. Among five types of digital advertising namely banner, video, search, social media, and online classified and others, social media has the maximum market share due to the higher … [Read more...] about Which segments dominate Vietnam online marketing?
Representatives of Sendo and DHL eCommerce Vietnam share information about their partnership at a press conference in HCM City on September 15. — VNS Photo Viet Nam News HCM CITY — Sen Đỏ Technology JSC, the owner of e-commerce platform sendo.vn, on September 15 signed a deal with DHL eCommerce for fast delivery service around the country. This means sellers on Sendo can now access DHL’s domestic delivery network and deliver to their buyers on the same day or next day in HCM City, Hà Nội and other major hubs. Trần Hải Linh, CEO of Sendo, said: “Sendo aims to support over 300,000 individual vendors, micro entrepreneurs, and small businesses to sell their goods online and deliver them affordably throughout Việt Nam. “With our collaboration with DHL eCommerce, we will provide not only the sellers but also several million buyers on our platform with an international-quality delivery experience in Việt … [Read more...] about Online market Sendo ties up with DHL for local delivery
Foreign players are eager to join Vietnam’s lucrative fintech market, while local banks have been scaling up co-operation with fintech firms to avail themselves of Industry 4.0 opportunities. Vietnam is touted as one of the most lucrative fintech markets in the region Latest figures by the State Bank of Vietnam’s Payment Department show that fintech companies in Vietnam now number around 100, compared to nearly 80 earlier this year. Market survey firm Solidiance recently released statistics showing that the Vietnamese fintech market’s transaction value currently stands at $4.4 billion, which will climb to $7.8 billion by 2020, nearly doubling in only two years. This explains why foreign players are seeking ways to inject capital into Vietnamese fintech firms. South Korean group Keb Hana, apart from negotiating a stake purchase deal with local state-owned commercial lender BIDV, was reported to consider teaming up with a local fintech firm via direct capital … [Read more...] about Foreign capital finds its way to lucrative local fintech market
A similar event was held in Ho Chi Minh City on August 15. The event, organised by the Vietnam E-commerce Association (VECOM) aims to boost online marketing and e-commerce in Vietnam and introduce the latest digital marketing trends to local businesses. The forum, focusing on marketing trends, discussed affiliate marketing trends and search engine marketing, programmatic marketing, multichannel marketing, mobile marketing, social marketing and content marketing. During the event, speakers discussed opportunities for partnerships in online marketing and advised enterprises on adopting the right marketing strategy and improving marketing effectiveness. Vietnam’s e-commerce market has seen robust growth since 2016 but the industry still has many problems, including a lack of consumer trust in online shopping and weaknesses in online payment, shipping and marketing services. … [Read more...] about Vietnam Online Marketing Forum opens in Hanoi