The young soldier volunteered for the treacherous mission: somehow make it through the No Man's Land full of machine gunners and snipers to reach three other units and report back. In October 1917, the destruction and carnage of World War I continued, and for the third brutal time, the British and their allies were fighting the Germans at Ypres in Belgium when rifleman Alfred H Mendes took the assignment that 'may entail no return.' Somehow, Alfred survived 'without a scratch,' he wrote later in his autobiography, 'but certainly with a series of hair-raising experiences that would keep my grand- and great-grandchildren enthralled for nights on end.' Indeed, his stories are now the inspiration for a new World War I film, 1917. Acclaimed director Sam Mendes – American Beauty, two Bond films – took the seed of truth from his paternal grandfather's trench warfare experience and grew it into the fictional account that is his latest movie. The film, which has already … [Read more...] about The real-life mission impossible that inspired Sam Mendes’ new movie 1917: How his daring grandfather volunteered to take vital messages across No Man’s Land… and regaled the director with the tales when he was a boy
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Osram shares surge as investors bet on higher AMS offer for remaining stake
VIENNA (Reuters) - Speculation that sensor specialist AMS (AMS.S) could make a higher offer to remaining Osram (OSRn.DE) shareholders to persuade them to sell propelled the German lighting group’s stock to a 17-month-high on Monday. FILE PHOTO: The logo of German lighting manufacturer Osram is illuminated at the company's headquarters in Munich, Germany, September 16, 2019. REUTERS/Andreas Gebert Osram shares gained as much as 15.4% to 44.44 euros after AMS said on Friday it had succeeded in its second 4.6 billion euro ($5.1 billion) attempt to take over Osram. Zurich-listed AMS stock was 4.6% lower at 46.18 Swiss francs at 1438 GMT. The concrete result of the takeover is expected to be published on Tuesday. AMS, which wants to combine its expertise in sensors with Osram’s in lights and develop package solutions for self-driving cars and smartphone applications, failed with a first offer at the same price of 41 euros per Osram share in October. It lowered the … [Read more...] about Osram shares surge as investors bet on higher AMS offer for remaining stake
How Sweetgreen, Glossier, Away, And Walker & Co. Built Cult Brands
Part intuition, part risk, part timing, and a lot of luck propel certain brands to a point beyond success, into the stratosphere of cultural relevance and cult following. But how does it happen? And how does a company manage and harness it to build for the future? advertisement advertisement Glossier CEO Emily Weiss; Sweetgreen cofounder Nicolas Jammet; Walker & Co. founder and CEO Tristan Walker; and Away cofounder and president Jen Rubio all took the stage at the Fast Company Innovation Festival in New York to discuss how they built their brands so far, and what they see as the key to future success. Solve A Problem Customers Don’t Realize They Have Sweetgreen was founded because Nicolas Jammet and his friends couldn’t find any fast, healthy food in college. “Our company started from an authentic problem that needed to be solved,” says Jammet. “We didn’t know why when we looked around, the most delicious, the coolest, the most … [Read more...] about How Sweetgreen, Glossier, Away, And Walker & Co. Built Cult Brands
Subaru CEO expects record U.S. sales in 2020 despite market slowdown
FILE PHOTO: The 2020 Subaru Outback is revealed at the 2019 New York International Auto Show in New York City, New York, U.S, April 17, 2019. REUTERS/Shannon Stapleton/File Photo TOKYO (Reuters) - Subaru Corp (7270.T) expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its SUV crossover models helps it buck the trend of slowing car sales in the Japanese automaker’s biggest market. The company has been growing rapidly in the United States, the world’s No.2 auto market, roughly doubling the number of vehicles sold over the past 6 years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers featuring slogans such as love and inclusion. Japan’s smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around … [Read more...] about Subaru CEO expects record U.S. sales in 2020 despite market slowdown
CVS to increase genetic testing for some Aetna cancer patients
NEW YORK (Reuters) - CVS Health Corp said on Thursday it will make it easier for patients with advanced cancer enrolled in some Aetna insurance plans to receive broad genetic gene sequencing tests that can help identify the best drug or treatment for them. CVS has been running an oncology program in 12 states in which patients prescribed treatment regimens that follow National Comprehensive Cancer Network guidelines automatically receive prior authorization approval, speeding the time to starting their treatment. It will now add easier access to broad-panel gene sequencing tests to that program for patients in its at-risk Aetna plans, Alan Lotvin, CVS’ chief transformation officer said in an interview. In at-risk insurance plans CVS, which acquired Aetna last year for $69 billion, takes on the risk of higher member costs. The genetic sequencing of tumors would be available for patients with late-stage cancer or whose cancers progress after prior treatments, representing … [Read more...] about CVS to increase genetic testing for some Aetna cancer patients