Viet Nam News Trần Phương My, creative director of her brand PHUONG MY, will present her fall/winter collection “Sayonara” at New York Fashion Week (NYFW) 2019 in the US on February 12. My, a graduate of the Academy of Art University in San Francisco, took part in Arab Fashion Week in Dubai in 2017 and Vancouver Fashion Week Spring/Summer 2019 last September in Canada. Her designs have been featured in British Vogue, Vogue US, and Collezioni Italy. She now has 37 stores in 20 countries and territories. The 31-year-old designer talks to Phương Mai about her preparation for NWFW and her desire to take her Vietnamese brand to the global stage. Inner Sanctum: How did you prepare for New York Fashion Week? New York Fashion Week is not a goal. If it was a goal, I would prepare many things for it. I think it’s just a start for what will happen and what I will do later. PHUONG MY is turning seven this year. The past six years contain a story of … [Read more...] about Designer takes Vietnamese brand to the global stage
Personal brand building
Mr. Nguyen Thanh Hung, President of VECOM said: “In Vietnam, E-commerce has been developing rapidly in recent years and projected to grow very strongly over the coming yearsThe seminar aimed at providing SMBs an overview of e-commerce and its immense growth potential in Vietnam, and effective tools to create an online business, including building a website. The presentations by leading consultants and experts in the field of website building, online payment, brand development based on domain name, online advertising, etc. have drawn the attention of hundreds of SMB participants, including members of key business associations in Hai Phong and neighboring provinces. E-commerce is booming, globally. In Asia, Vietnam with its population of over 90 million is a potential market for e-commerce. Mr. Nguyen Thanh Hung, President of VECOM said: “In Vietnam, E-commerce has been developing rapidly in recent years and projected to grow very strongly over the coming years. Last year, … [Read more...] about Brand building and E-commerce development for SMBs in Vietnam
More than 600 international cosmetics brands will make their debut in Vietnam during the Mekong Beauty Show 2017 in HCM City from June 15 to 17. Selena Li, event director for Informa Exhibitions, speaks at a press meeting held on June 8 in HCM City. Taking place at the Saigon Exhibition and Convention Centre, the expo is expected to be an exciting show for the four emerging Mekong countries, Vietnam, Cambodia, Laos and Myanmar, said Nguyễn Văn Minh, deputy chairman of the Vietnam Essential Oils, Aromatherapy and Cosmetics Association. Vietnam is an emerging market in the consumer beauty and personal care products, with annual growth of 30 per cent in the last few years, Minh said at a press meeting held on Thursday (June 8) in HCM City. The Mekong Beauty Show will offer a comprehensive business platform for industry players in the entire supply chain covering beauty and cosmetics, hair and nails, herbal and health, and OEM and packaging, said Selena Li, event … [Read more...] about Mekong Beauty Show 2017 gathers 600 international brands
Viet Nam News By An Phương HCM CITY – What would you like people to say about you? “Fun, dynamic, and positive” are some of the characteristics that I’d like people to notice by just glancing at my social media accounts. I’m a huge advocate when it comes to personal branding. Though we usually associate branding with companies and products such as Apple and Samsung Galaxy S9, anything can be a brand. Even as individuals, each of us has a personal brand. One of my friends, Nam Tô, 26, made an interesting observation that not everyone consciously cultivates his or her brand. “Since high school, I’ve been aware of leaving a good impression on people who look me up online,” he said. “However, I wasn’t 100 per cent serious with it until college when I missed out on some job opportunities as a marketing specialist and salesperson.” “I wasn’t qualified because of my spamming habit,” he … [Read more...] about Personal branding: authenticity counts
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?