A similar event was held in HCM City on August 15. According to Nguyen Thanh Hung, President of the Vietnam E-commerce Association (VECOM) – the event’s organizer, Vietnam’s e-commerce market has seen robust growth since 2016 but the industry still has many problems, including a lack of consumer trust in online shopping and weaknesses in online payment, shipping and marketing services. Photo for illustration The forum, focusing on marketing trends, discussed affiliate marketing trends and search engine marketing, programmatic marketing, multichannel marketing, mobile marketing, social marketing and content marketing. During the event, speakers discussed opportunities for partnerships in online marketing and advised enterprises on adopting the right marketing strategy and improving marketing effectiveness, Hung said. The Vietnam e-Business Index 2017 reported by VECOM indicated that social … [Read more...] about E-marketing forum comes to Hanoi, promotes latest trends
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Vietnam’s online ad market lucrative in the eyes of foreign investors
VietNamNet Bridge – It is expected that by 2013, Vietnam’s online advertisement market would have the turnover of 114 million dollars, local newspapers have reported, quoting foreign sources. The online ad market in Vietnam is relatively big, and Yahoo! can see business opportunities in the market with great development potentials. Yahoo! expects to see the double growth rate in 2011 in terms of online advertisements. These are the comments by Doan Thanh Huyen, a senior executive of Yahoo! Vietnam about the domestic online ad market. The conclusion was made by Huyen after considering the analyses by market survey firms. The market surveyors said in 2010, the turnover of Vietnam’s online ad market reached over 25 million dollars, or 3.7 percent of the total budget for advertisements. “It is expected that by 2013, Vietnam’s online advertisement market would have the turnover of 114 million dollars,” Huyen said, adding that Vietnam has been … [Read more...] about Vietnam’s online ad market lucrative in the eyes of foreign investors
Online ad market: small firms fight against two US giants
VietNamNet Bridge - The US social network Facebook and the search engine Google receive the biggest pieces of the Vietnamese online ad market, which has been growing rapidly in recent years. Nguyen Dung, CEO of Netlink, said at a conference on online ads held in mid-September in Hanoi, that many years ago, the market was dominated by VnExpress.vn and 24h.vn, but in the last two years, Google and Facebook have been earning 70 percent of the market’s revenue. The figure would be 80 percent this year. Ha Anh Tuan, CEO of Vinalink, a very familiar name in online ads, said that the revenue from online ads has been increasing sharply in the last few years, but the playing field is still being controlled by foreign firms. Vinalink, which conducted a survey, has found that by the end of 2015, Facebook had led the market in online ad revenue in Vietnam with VND3 trillion, followed by Google with VND2.2 trillion. Meanwhile, all Vietnamese firms could earn VND1.9 trillion only. The US … [Read more...] about Online ad market: small firms fight against two US giants
German media firm to invest in Coc Coc
Hubert Burda Media is responsible for over 400 print and digital consumer brands, making it one of Germany's largest media firms. — Photo hubert-burda-media.com HA NOI (Biz Hub) — Germany's Hubert Burda Media announced on February 4 that it will invest in Vietnamese web browser and search engine Coc Coc. Hubert Burda Media owns over 400 print and digital consumer brands, making it one of Germany's largest media firms. It has 165 million users, approximately 40 million paying consumers and 43,000 advertisers. Peter Kennedy, executive chairman of Hubert Burda Media in Asia, said Coc Coc already reaches a very big audience, and has shown remarkable technological competitiveness and strong growth. "We are convinced of its ability to rapidly develop and launch new features and products that are welcomed by Vietnamese users. We are really pleased to include Coc Coc in our portfolio in Asia and expect further development for our company in the near future," said Kennedy. Hubert … [Read more...] about German media firm to invest in Coc Coc
Google under scrutiny over search dominance
Google's executive chairman Eric Schmidt will take center stage at a Senate hearing Wednesday into whether the Internet giant is abusing its dominant position in online search. The Mountain View, California-based Google has drawn increasing scrutiny from US and European regulators as it has grown over the years from a scrappy Silicon Valley startup into an Internet powerhouse. European Union competition watchdogs began an investigation into Google in November and the US Federal Trade Commission (FTC) opened its own probe into the company's lucrative search and advertising business in June. As it has grown, Google has branched out into various businesses including online mapping, shopping, travel and providing operating systems for mobile phones and tablet computers. The Senate hearing, entitled "The Power of Google: Serving Consumers or Threatening Competition?" targets the activity at the heart of Google's livelihood: search. According to the tracking firm comScore, Google accounted … [Read more...] about Google under scrutiny over search dominance